As we approach the one year birthday of the Oprah Winfrey Network, the message should be clear to the world by now…but it isn’t. It hasn’t caught on yet…maybe because OWN is something new in a world where everyone multi-tasks and we are as tuned out on TV as we are in our OWN lives. As viewers who have watched 99% of all of the original programming…some more than once…THIS should be the new marketing slogan for OWN.
Change the channel. Change your life.
Change the channel. Even if you find OWN and just have it on in the background…you will find yourself stopping, listening, laughing, learning, and walking away from each show with a little something. With Rosie and Sweetie Pies, you might feel happy. With Oprah’s Lifeclass, Our America or Visionaries, you might feel inspired to do something to change the world or change your OWN life. With Super Soul Sunday, you just might be tempted to stay in bed and watch and be moved. With every single original program you can feel the quality and thoughtfulness that went into choosing them… THIS is something special. THIS is something different. THIS is OWN. Find it. Watch it. Be better for it. Change the channel…Change your life. Seriously…it’s that simple.