The Oprah Winfrey Network posted its first quarter growth and it appears the wave continues to gather momentum. Not only is primetime up +14% in key demographics, but the total day is also up +25% when compared to the numbers from last year. OK….so those are the numbers but what does that really mean? It just as we have been saying for months. People need to chill because OWN is taking their time to build the network the right way…brick by brick.
“We are pleased with our start for 2012, viewers are responding and connecting with our programming,” said Erik Logan, president, OWN.
In fact, there was a double digit growth across all key demographics in the month of March during primetime and total day! With this new momentum, OWN has improved its standing among ad-supported cable networks and now comfortably resides number 29 in primetime and number 30 in total day out of 97…AND they are just getting started!
With incredible interviews from Oprah led shows which celebrities, such as Lady Gaga and Whitney Houston’s family, as well as spiritual mentors, like Joel Osteen and Tony Robbins…those of us tuning in know exactly what all the buzz is about. Great programs! In time the fluff shows will eventually be replaced with those in the Oprah’s newly styled telOvision. The more people hear about it…the bigger the wave will become. As sisters who caught the wave on day one, we are enjoying every moment of this awesome ride.
So, if you haven’t watched OWN yet, you really need to. It is amazing watching the face of television change before our eyes. All of OWN’s original programming is uplifting, powerful and life changing. All you have to do is get on the wave and it will change you forever…this we know for sure!