Now well into a year of OWN, maybe OWN is ready to hear the advice that we have been shouting from the beginning. Lose the non-OWN filler shows and replay more of the your original programming. It’s time to stop dressing your extra time up with borrowed Discovery Channel shows that many of us never tuned into on Discovery. Start looking like the OWN programming that we know and love. Seriously…The O’Neals vs. Police Women of Dallas…Finding Sarah vs. Prison Wives…Oprah Behind the Scenes vs. I (Almost) Got Away with It or Half-Ton Teen. Seriously? When given the chance, OWN original programming will WIN with viewers EACH and EVERY time!
So, what’s up Oprah and OWN Executives? In your scheduling space, spread out episodes of The Swell Life over a few sunny Saturdays or some Kidnapped By the Kids to fill in the spots. Replay The Judds, Why Not with Shania or Welcome to Sweetie Pies anytime. I’ll watch and even stop and re-watch the shows that build me up but if I want something mindless, I’ll turn to The Kardashians or The Bachelor . There are plenty of channels out there that offer us the same old programming. Be mindful…and know that we want OWN programming…not these “other filler shows.”
Give us one week with your VP of Scheduling and toss in a free lunch or two. It’s time for OWN to finally ground itself into the mindful channel we all are growing to love. It’s been a year and you have the content. It is time to stop relying on old Discovery shows and start trusting in yourself and in OWN.